Final answer:
Demographic scoring campaigns score leads based on their activity on the site, title in the company, form fillouts, and download frequency.
Step-by-step explanation:
Demographic scoring campaigns are used to score leads based on certain characteristics. In this case, the scoring is done based on the leads' activity on the site, title in the company, form fillouts, and download frequency.
For example, if a lead has been active on the site, has a high-ranking title in the company, fills out forms frequently, and downloads content frequently, they might receive a higher score.