Question

When does Marketo start to consider a website visitor a known lead?

A. Once the visitor submits an email address through a Marketo form.
B. Once the un-cookied visitor lands on any Munchkin-tracked landing page.
C. When the lead visits the page more than three times.
D. When the lead is no longer marketing suspended.

Answer 1

option a,Marketo considers a website visitor a known lead once the visitor submits an email address through a Marketo form.

Step-by-step explanation:

The correct answer is A. Marketo considers a website visitor a known lead once the visitor submits an email address through a Marketo form. This is because when a visitor provides their email address, it allows Marketo to track their interactions and start building a profile for them.

On the other hand, options B, C, and D are not accurate. Option B states that a visitor becomes a known lead when they land on any Munchkin-tracked landing page, but this is not the case. Option C suggests that a lead becomes known after visiting a page more than three times, but there is no specific threshold in terms of the number of visits to determine when a visitor becomes a known lead. Option D, which states that a lead becomes known when they are no longer marketing suspended, is also incorrect because marketing suspension is unrelated to when a visitor becomes a known lead.

Therefore, the correct answer is A, Once the visitor submits an email address through a Marketo form.