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How would you dynamically identify leads in a specific geography within your database?

A. By using a Template.
B. By using Tokens.
C. By using the Merge Tool.
D. By using Smart Lists.

1 Answer

2 votes

Final answer:

The correct way to dynamically identify leads in a specific geography within a database is by using Smart Lists (option D). These lists automatically update to include leads who meet set criteria, such as geographic location.

Step-by-step explanation:

To dynamically identify leads in a specific geography within your database, the correct option would be D. By using Smart Lists. Smart Lists dynamically update to include leads that meet the criteria you have set, such as geographic location.

Unlike templates, tokens, or merge tools, Smart Lists have the functionality to segment your database based on continuously updated criteria such as changes in the lead’s location, industry, or behavior.

For instance, if you wish to target leads in the San Francisco Bay Area, you would create a Smart List that filters leads based on their zip code, city, or state fields within your database.

User Stefan Sullivan
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