Final answer:
a) Munchkin.The JavaScript used by Marketo to monitor web pages is called Munchkin. It tracks visitor behavior, supports marketing automation, and feeds data into the Marketo database for various marketing activities.
Step-by-step explanation:
The name of the Marketo JavaScript used to monitor your web pages is Munchkin. Marketo's Munchkin code allows you to track the actions of visitors on your website, including which pages they visit, which forms they fill out, and how they interact with your content.
This code provides valuable insights for marketing automation and helps in creating a more personalized experience for users. When you implement Munchkin on your pages, it gathers data that feeds into your Marketo database which can then be used for lead scoring, campaign tracking, and much more.
Integrating Munchkin into your web pages typically involves placing a small snippet of JavaScript code that tracks and collects visitor behavior data. It's an essential tool for digital marketers looking to optimize their online marketing efforts and improve lead generation and nurturing processes.
Note that Munchkin is specific to Marketo, and thus it would not be confused with other options like mktEditable, API, or jQuery which serve different purposes in web development and marketing contexts.