Question

When a lead fills out a Marketo form, what action occurs?

A. A new lead is created or an existing lead is updated.
B. A new lead and a new account are created.
C. A duplicate lead is created.
D. A new account is created.

Answer 1

Filling out a Marketo form results in the creation of a new lead or updating of an existing lead in the system, avoiding duplicates and maintaining current account information.

Step-by-step explanation:

When a lead fills out a Marketo form, the action that occurs is A. A new lead is created or an existing lead is updated. Marketo forms are designed to capture information about individuals who are interested in a product or service. They are an essential component of lead management within Marketo's marketing automation platform.

Depending on whether the lead's information matches an existing record, Marketo will either create a new lead or update the existing one, thereby avoiding the creation of duplicate records and ensuring that accounts are kept up-to-date with the latest lead information.