Final answer:
An Engagement Program is a strategic approach to nurturing leads through regular, scheduled communications, typically via email. It is designed to build relationships with potential customers and provide them with valuable information over time, facilitating their journey through the sales funnel.The correct answer is option D.
Step-by-step explanation:
An Engagement Program is a method of nurturing leads through regular touches, generally via email. Unlike a single email blast, which is a one-time communication, an Engagement Program involves a series of scheduled communications with the purpose of engaging potential customers.
These communications could be educational content, product updates, or other resources that provide value to recipients and encourage them to move further along the sales funnel. The correct answer to the question is - D. An Engagement Program is a method of nurturing leads through regular touches, generally via email.
Programs often use automated workflows to deliver these regular communications, ensuring that leads receive relevant information without requiring manual sending each time. This strategic approach builds relationships with leads over time rather than seeking immediate conversion.