Final answer:
When creating email templates, it's necessary to include at least one mktEditable DIV with a unique ID for editable content sections, use an appropriate FROM email address, and ensure you have a clear subject line. The Munchkin Tracking Code is specific to Marketo for tracking but not required for creating the template itself.
Step-by-step explanation:
When creating email templates, there are several elements you need to consider to make your emails effective.
- At least one mktEditable DIV with a unique ID: This is important for marketing email templates in platforms like Marketo, which allow for sections of the email to be edited for different campaigns while keeping a consistent overall design.
- A FROM address: Every email must have a sender's email address. It is crucial for the recipients to recognize who is sending the email, for branding and deliverability purposes.
- The Munchkin Tracking Code: This code is for Marketo users and not essential for the creation of the email template itself, but for tracking the engagement of the recipients with the email content.
Additionally, while not stated in the options, it's vital to have appropriate email address and clear subject lines. The email address used for sending should reflect the business or individual behind it, and the subject line should give the recipient a clear idea of what the email is about maximizing the open rate.