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Date/Time tokens can be used in Advanced Wait steps in which type of campaign?

A. Token Campaigns.
B. Batch Campaigns.
C. Integrated Campaigns.
D. Trigger Campaigns.

User Assasins
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1 Answer

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Final answer:

Date/time tokens can be used in Advanced Wait steps specifically in Trigger Campaigns, allowing for dynamic waiting periods based on trigger events. These tokens help in customizing the timing of follow-up actions in response to leads or contacts' behavior.

Step-by-step explanation:

Date/time tokens can be used in Advanced Wait steps in Trigger Campaigns. These campaigns are designed to execute a series of steps in response to a specific trigger or behavioral action taken by a contact or lead. Trigger campaigns are often used for functions such as sending a follow-up email after a contact downloads a whitepaper or signs up for a webinar.

Using date/time tokens within these steps allows for dynamic waiting periods that are customized based upon when the trigger event occurred. For example, you might want to wait two days before sending the follow-up email after the initial download. In order to do this, you would use a date/time token to set the wait step. Batch Campaigns, on the other hand, involve sending out a message to a large number of recipients at once, whereas Token Campaigns and Integrated Campaigns represent different campaign functionalities that may not typically make use of date/time tokens in their wait steps.

User Domenukk
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