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A marketer has created the following Smart List. (Visited Web Page: Web Page: < >) Which leads will the Smart List include?

A. Both known and anonymous leads that visited.
B. All anonymous leads that visited.
C. All known leads that visited.
D. Only leads that opted into web tracking.

User Azendh
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Final answer:

The correct answer is C. All known leads that visited. This is because the Smart List is set to include only identifiable leads (known leads) that have visited a specific webpage, not anonymous visitors or only those who opted into web tracking.

Step-by-step explanation:

The question relates to the criteria for including leads in a Smart List based on web page visits in a marketing automation tool. The correct answer is C. All known leads that visited. This is because the Smart List criteria specified ('Visited Web Page') typically applies to leads that the system is able to identify.

Known leads are those who have provided their information, for example through form submissions or who have clicked on tracked links in marketing communications. Therefore, the Smart List will include leads that have been identified through these or similar means when they visit the webpage. On the other hand, anonymous leads, without any identifiable information, would not be included in this Smart List. Additionally, it does not specify that leads need to have opted into web tracking, which is a separate consideration and more related to privacy and consent to be tracked.

User Multicolaure
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