Question

If a marketer wants to understand the growth of their database, which report should he/she review?

A. Leads by status.
B. Leads by revenue stage.
C. Leads by performance.
D. Leads by campaign.

Answer 1

The marketer should review the Leads by campaign report to understand the growth of their database. This report provides data on the number of leads generated by each marketing campaign, allowing the marketer to analyze which campaigns are most effective in driving growth.

Step-by-step explanation:

The marketer should review the Leads by campaign report to understand the growth of their database. This report provides data on the number of leads generated by each marketing campaign, allowing the marketer to analyze which campaigns are most effective in driving growth.

By examining the leads generated by different campaigns, the marketer can identify patterns or trends that contribute to database growth. They can then adjust their marketing strategies to prioritize the most successful campaigns and optimize their database growth.

For example, if the marketer sees that a particular campaign is consistently generating a high number of leads, they can allocate more resources to that campaign or replicate its successful elements in other campaigns.