Final answer:
Exhaustion is not a factor considered in calculating an engagement score. Open, Click, and Success are the usual metrics involved. Exhaustion may relate to negative outcomes like user fatigue, but it doesn't directly contribute to the engagement score.
Step-by-step explanation:
The factor that is NOT considered when calculating an engagement score is d) Exhaustion. When calculating an engagement score for email marketing or social media analytics, generally three main metrics are taken into account:
- Open - This refers to how many times the message was opened by recipients.
- Click - This denotes the number of clicks on links included in the message.
- Success - This metric can vary but often relates to conversion rates or achieving the desired action from the user.
Exhaustion, however, is not a commonly used metric in calculating engagement scores. Instead, it might refer to negative aspects such as attrition rates or fatigue from over messaging, but it's not a direct part of the engagement score calculation.