Question

Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for:

a) One month
b) Three months
c) Four months
d) Six Months

Answer 1

Marketo automatically deactivates trigger campaigns with no activity for six months to maintain efficiency and relevance in marketing automation strategies.

Step-by-step explanation:

Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for six months. It's part of their system's way to ensure that only active campaigns consume resources and that users are not overwhelmed with outdated or unnecessary data. As a robust marketing automation tool, Marketo requires regular campaign interaction and management, and this feature helps in maintaining only the engaging and active campaigns within the marketing strategy.