Final answer:
Progressive profiling is a marketing technique used to capture additional new information for a lead over time without overwhelming them with too many questions at once.
Step-by-step explanation:
The subject of progressive profiling is commonly associated with marketing automation and customer relationship management in the context of Business. B. Is used to capture additional new information for a lead is the correct answer to the question. Progressive profiling is a strategy used in form creation that aims to gradually gather more data about a lead without asking for too much information at once. Instead of displaying all the fields every time, it only displays new or remaining fields that have not been filled out by the lead in previous interactions, thus encouraging more form completions. It does not inherently require a hidden field nor a token to implement, although these may be used in sophisticated implementations of progressive profiling.