Final answer:
Saul Bass designed the flying W logo in the mid-1970s. He was a prominent graphic designer, whose work continues to influence the design industry.
Step-by-step explanation:
The flying W logo was designed by Saul Bass in the mid-1970s. Saul Bass was a renowned graphic designer and filmmaker, known for his contributions to the design of visual identity systems, movie posters, and title sequences. His distinctive work has had a lasting impact on graphic design and branding.