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Steps in Planing and Executing an Ad Campaign: assess impact

A) Selecting the target audience
B) Calculating the return on investment
C) Analyzing the campaign's effectiveness
D) Designing the ad content

1 Answer

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Final answer:

The steps in planning and executing an ad campaign are selecting the target audience, designing the ad content, calculating the return on investment, and analyzing the campaign's effectiveness.

Step-by-step explanation:

The steps in planning and executing an ad campaign are:

  1. Selecting the target audience: This involves identifying the specific group of people who are likely to be interested in the product or service being advertised.
  2. Designing the ad content: This step involves creating the actual advertisements, including visuals, text, and any other elements.
  3. Calculating the return on investment: This step involves measuring the effectiveness of the campaign by analyzing the amount of revenue generated compared to the cost of running the campaign.
  4. Analyzing the campaign's effectiveness: After the campaign is over, it's important to assess whether it achieved its objectives and if any adjustments need to be made for future campaigns.
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