Final answer:
The steps in planning and executing an ad campaign are selecting the target audience, designing the ad content, calculating the return on investment, and analyzing the campaign's effectiveness.
Step-by-step explanation:
The steps in planning and executing an ad campaign are:
- Selecting the target audience: This involves identifying the specific group of people who are likely to be interested in the product or service being advertised.
- Designing the ad content: This step involves creating the actual advertisements, including visuals, text, and any other elements.
- Calculating the return on investment: This step involves measuring the effectiveness of the campaign by analyzing the amount of revenue generated compared to the cost of running the campaign.
- Analyzing the campaign's effectiveness: After the campaign is over, it's important to assess whether it achieved its objectives and if any adjustments need to be made for future campaigns.