Final answer:
People are exposed to an estimated 5,000 adverts a day now, compared to far fewer in 1970, with the increase stemming from media proliferation and technology changes. Traditional TV and print ad revenues have declined, prompting a shift to new advertising methods. The rise of the internet and social media has transformed the advertising landscape, leading to continuous evolution in advertising techniques.
Step-by-step explanation:
Today, people are exposed to a far greater number of adverts than they were in 1970. Estimates suggest that the average person currently sees about 5,000 advertisements per day. This increase is due in large part to the proliferation of media channels, changes in technology, and the diversification of advertising platforms. For example, television advertising has expanded since the 1950s, notably so between the 1950s and 1970s, from a $170 million industry to one that was nearing $2 billion. However, with the advent of remote controls, recording devices, and a shift in media consumption habits, traditional television and print advertising have seen a decrease with companies seeking new ways to reach consumers.
The mass consumption fueled by adverts in the past relied heavily on traditional media such as magazines and newspapers, but with a declining print news readership and more people, especially the younger generation, not obtaining their news from television at all, the avenues for advertising exposure have changed dramatically. The necessity for advertisers to adapt strategies to engage consumers in new ways is evident as technologies, such as the internet and social media, become more prevalent.
Comparing the advert exposure from 1970 to today highlights the significant shift in how media and advertising interact with society and suggests a continuous evolution of advertising techniques in the years to come.