Final answer:
Seth Godin's theory of tribes holds that people form communities around shared interests and values. These tribes, strengthened by origin stories and aligned around a common mission, are natural and potent forces for innovation and change, different from formal organizations.
Step-by-step explanation:
The core concept behind Seth Godin's theory of tribes is C) the idea that people naturally form communities around shared interests and values. Godin's theory emphasizes that leaders can harness this natural inclination to build powerful groups that drive innovation and change. These communities are united by a common mission and can create movements that transcend traditional marketing and branding strategies.
Origin stories are vital in establishing such tribes because they d) do all of the above: explain where a group came from, their place in the world, their relationship with it, and promote a common cultural identity. By embedding a powerful narrative, these stories forge a stronger internal bond within the tribe, rallying the members around their collective identity and shared purpose.
In Godin's view, tribes are different from organizations or groups imposed by external structures because of the underlying passion and voluntary engagement of its members, making the collective endeavors much more potent and personal.