Final answer:
Dutch Bros 'hooks up' customers as a part of promotional strategies to offer special deals or freebies, which can occur randomly or during specific promotions to foster customer loyalty and attraction.
Step-by-step explanation:
When a student asks about when Dutch Bros 'hooks up' the customer, they're inquiring about the instances or promotional strategies that Dutch Bros uses to provide customers with special offers, discounts, or freebies. This is a common practice in the service industry and is a technique used to maintain customer loyalty and attract new customers. Companies often 'hook up' customers to show appreciation, celebrate milestones or holidays, or simply to surprise and delight its patrons. At Dutch Bros in particular, these 'hook ups' can happen at random at the discretion of the baristas or during specific promotional periods.