Question

Lorrie Veasey, owner of Our Name is Mud, used discount coupons for special event items to drive customers to her retail stores. Using such promotions and stating that "the regular price is never chiseled in stone" would indicate Lorrie is using a

A. High-low pricing strategy
B. Value-based pricing strategy
C. Premium pricing strategy
D. Economy pricing strategy

Answer 1

Lorrie Veasey is using a High-low pricing strategy by offering discount coupons for special event items to drive customers to her retail stores.

Step-by-step explanation:

Lorrie Veasey, the owner of Our Name is Mud, is using a High-low pricing strategy. This is evident from her use of discount coupons for special event items to attract customers to her retail stores. By stating that "the regular price is never chiseled in stone", she is indicating that she offers periodic discounts and promotions to encourage sales.