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Name one job duty of a sport marketer working in market research and development?

A) Develop new marketing strategies.
B) Identify new markets.
C) Manage marketing campaigns.
D) Design and produce marketing materials.

1 Answer

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Final answer:

A sport marketer in market research and development is responsible for identifying new markets, which requires a deep understanding of the market and consumer behavior to find growth opportunities for the brand or sport.

Step-by-step explanation:

One job duty of a sport marketer working in market research and development is to B) Identify new markets. This involves understanding the current market landscape, consumer behaviors, and trends to pinpoint opportunities for growth or untapped areas. Market research is essential for creating successful marketing strategies and campaigns. By identifying new markets, sport marketers can help brands expand their reach and connect with new segments of the sports community.

In relation to market research and development, strategies campaign managers use to reach voters are akin to how sports marketers identify and target new markets; both require an understanding of the audience. Like anthropologists in research and development applying knowledge about human behavior, sports marketers apply their understanding of sports fans to develop marketing campaigns that resonate with those individuals.