Question

What does a marketing plan do?

(A) It creates a report to be used in case of emergency.
(B) It generates little activity and is used primarily as a practice exercise.
(C) It summarizes the key points of the organization's marketing strategy.
(D) It captures outputs from the marketing planning process into one document.

Answer 1

A marketing plan summarizes the key points of an organization's marketing strategy and captures outputs from the marketing planning process into one comprehensive document.

Step-by-step explanation:

A marketing plan serves as a comprehensive blueprint for the marketing strategies, tactics, activities, costs, and projected results over a period of time. It typically includes a high-level look at the marketing objectives and the foundation of the company's value proposition and brand messaging. The plan outlines the target market for a company's products or services, as well as the strategies that will be used to reach that audience, including the channels and tools to be leveraged.

Answering the question, the correct option for what a marketing plan does is (C) It summarizes the key points of the organization's marketing strategy, and also (D) It captures outputs from the marketing planning process into one document.