Final answer:
The detailed, step-by-step description of the marketing campaign is included in the action plan.
Step-by-step explanation:
The detailed, step-by-step description of what needs to happen, when it needs to happen, and who's responsible for each step to execute the marketing campaign is included in the action plan.
The action plan outlines the specific tasks, timelines, and responsible parties involved in carrying out the marketing campaign.
By creating a tangible action plan, the marketing team can ensure a systematic approach to executing the campaign and track progress towards the overall marketing goals.