Question

The company profile in a marketing plan does which of the following?

(A) Gives basic information about the organization, its offerings, and competitive set
(B) Analyzes the external marketing environment and the internal company environment
(C) Discusses key questions that need to be answered and the information needed to answer them
(D) Profiles the primary buyers the marketing plan targets and the factors that impact their choices

Answer 1

The company profile in a marketing plan provides basic information about the organization, its products or services, and the competitive landscape.

Step-by-step explanation:

The company profile in a marketing plan gives basic information about the organization, its offerings, and competitive set. This section is crucial because it provides a foundation on which the rest of the marketing plan is built. Specifically, option (A) is the correct answer as a company profile should detail information about the company's history, mission, products or services, target market, and any competitive advantages it may have. It does not usually analyze the external and internal environments, list out key questions, or profile the primary buyers—those would be part of the market analysis, the marketing strategy, and the target market analysis sections, respectively.