Question

A corporate marketing plan is most often created to _____.

(A) cover a specific period of time
(B) cover a specific market segment
(C) promote specific brands or products
(D) promote the organization as a whole

Answer 1

A corporate marketing plan is typically designed to span a specific period of time, allowing for focused strategies and measurable objectives that support product development and corporate growth.

Step-by-step explanation:

A corporate marketing plan is most often created to cover a specific period of time. This structured approach helps a business focus on specific objectives and strategies to promote growth and development within that timeframe. Marketing plans often include research and development of products, aiming to benefit the company and its consumers by improving or introducing new offerings. By having a defined period, companies can set measurable goals, allocate appropriate resources, and assess the effectiveness of their marketing strategies.