Question

The marketing plan is required of most banks and investors because it forces a degree of discipline on small businesses that they may not already have.

True
False

Answer 1

The marketing plan is required by most banks and investors because it helps small businesses maintain discipline and structure in their operations.

Step-by-step explanation:

The statement is True. The marketing plan is required by most banks and investors because it helps small businesses maintain discipline and structure in their operations. A marketing plan outlines the goals, strategies, and tactics that a business will use to promote its products or services and reach its target market. It also helps businesses analyze their competition and market trends, identify their target customers, and allocate resources effectively. By having a marketing plan in place, small businesses are more likely to attract funding from banks and investors.