Question

"Since many small businesses lack discipline in marketing strategy, _____ often require them to have marketing plans in place.

A) Corporate partners
B) lending institutions
C) Government agencies
D) Retailers and wholesalers"

Answer 1

Lending institutions often require small businesses to have marketing plans to ensure the potential for profitability and the ability to repay loans.

The correct option is B.

Step-by-step explanation:

When small businesses lack discipline in marketing strategy, lending institutions often require them to have marketing plans in place.

Lending institutions do this to ensure that the businesses have a solid plan for generating revenue and paying back any loans provided.

Since these small businesses sometimes do not earn economic profits, it is crucial for lenders to see a clear marketing strategy that could potentially lead to profitability and loan repayment.

The correct option is B.