Question

What is the purpose of a marketing plan?

A) It is a document used for advertising a business's marketing strategies to its competitors.
B) It is a guiding document that dictates the business's marketing and business objectives over the next five years.
C) It identifies the business's competitors and describes how the company plans to defeat those competitors through four elements.
D) It is the guiding document marketing managers and teams use to identify objectives and plan the tactical implementation of marketing mix tools."

Answer 1

The purpose of a marketing plan is to serve as a guiding document for marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.

Step-by-step explanation:

The purpose of a marketing plan is to serve as a guiding document for marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools. It helps businesses outline their marketing strategies and goals, which can include target market analysis, product positioning, pricing strategies, promotional activities, and distribution channels. By having a well-defined and organized marketing plan, businesses can effectively allocate resources, measure progress, and adapt their strategies to achieve their marketing objectives.