Question

Many businesses pursue product differentiation, however, actually achieving product differentiation ALWAYS depends on____

A. The company's marketing strategy.
B. The company's ability to create a unique value proposition.
C. The company's ability to communicate its unique value proposition to consumers.
D. All of the above.

Answer 1

Product differentiation refers to the actions that firms take to make consumers perceive their products as different from competitors'. It depends on the company's marketing strategy, ability to create a unique value proposition, and ability to communicate it to consumers.

Step-by-step explanation:

Product differentiation refers to any action that firms take to make consumers perceive their products as different from those of their competitors. This can be achieved through various means such as physical aspects of the product, location of sale, intangible aspects, and perceptions of the product. Differentiation always depends on the company's marketing strategy, the company's ability to create a unique value proposition, and the company's ability to effectively communicate this value proposition to consumers.