Final answer:
The fashion brand Idioms aims to empower the youth to be authentic and provide a Style Enhancing Experience (S.E.X). They prioritize values of diversity, open-mindedness, consistency, and transparency. The color palette associated with the brand would represent diversity and inclusivity.
Step-by-step explanation:
The fashion brand Idioms has a clear brand purpose of empowering the youth to be authentically themselves and to give anyone strength outside of gender. They aim to provide a Style Enhancing Experience (S.E.X), which means they want to enhance one's sense of style regardless of their gender. Their brand values of diversity, open-mindedness, consistency, and transparency align with their purpose and create their overall brand DNA.
In terms of colors associated with the fashion brand, it would depend on their visual branding and design choices. However, to align with the brand purpose and values, colors that represent diversity and inclusivity could be used. For example, a mix of bold and vibrant colors as well as neutral tones to cater to a wide range of individuals and foster inclusivity.