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A full-size truck buyer has a very clear self-image. Which of the following self-images apply to buyers of full-size trucks?

a) Fuel-Efficient Commuter
b) Eco-Conscious Environmentalist
c) Outdoor Adventurer
d) Urban Dweller

1 Answer

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Final answer:

Full-size truck buyers typically align with the self-image of an Outdoor Adventurer, valuing the capability and versatility of their vehicle to support their active lifestyle and work needs rather than focusing primarily on fuel efficiency. Option C

Step-by-step explanation:

When considering the self-image of full-size truck buyers, it is important to understand the lifestyle and priorities typically associated with this demographic. Based on survey data, among various options like the Fuel-Efficient Commuter, Eco-Conscious Environmentalist, Urban Dweller, the one that applies to full-size truck buyers most often is c) Outdoor Adventurer.

Full-size truck buyers often identify with being able to handle rugged terrain, engaging in outdoor or recreational activities, and having a vehicle that can accommodate work tools or outdoor equipment.

According to survey results, a substantial proportion of manual laborers prefer trucks, and they can be seen as part of this Outdoor Adventurer demographic. Even though fuel efficiency is a growing concern among consumers, the self-image of truck buyers still aligns more with the capability and versatility of their vehicle rather than solely on fuel economy or environmental considerations. option C

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