Question

"When Lamborghini said ""We don't do commercials because our target audience isn't sitting around watching TV"". That hit me like a ton of bricks."

What is the statement suggesting about Lamborghini's advertising strategy?
A) Lamborghini's target audience watches TV.
B) Lamborghini relies on TV commercials for marketing.
C) Lamborghini's strategy aligns with its target audience.
D) Lamborghini's strategy is ineffective.

Answer 1

Lamborghini's statement indicates that their marketing strategy is designed to align with their target audience's habits, who are not typical television viewers. This suggests a tailored approach to reach the affluent and niche demographic that constitutes their customers.

Step-by-step explanation:

When Lamborghini made the statement

"We don't do commercials because our target audience isn't sitting around watching TV", it was suggesting that their advertising strategy is closely aligned with the lifestyles and habits of their target audience who aren't likely to be reached effectively through television advertising.

This statement Lamborghini's strategy aligns with its target audience in dicates that Lamborghini understands the changing landscape of advertising and the significance of targeting its marketing efforts to suit the specific channels where their wealthy and niche market is most active.

In the context of widespread television advertising, Lamborghini positions itself uniquely by not relying on a platform they believe does not reach their intended consumers effectively.