Final answer:
In business strategy, "Attractive Segments to Serve" is about assessing the appeal of specific market segments to determine where a company can best compete and meet customer needs.
Step-by-step explanation:
In business strategy, "Attractive Segments to Serve" refers to d) Assessing the appeal of specific market segments. When companies identify market segments, they evaluate factors such as market size, growth potential, competition, and profitability to determine the attractiveness of each segment.
The goal is to focus on those segments where the company can operate most effectively and reap the most benefits, typically because the company's strengths align well with the segment's characteristics.
A segment considered attractive is one where the business can achieve a competitive advantage and where customers have needs that align with the company's product or service offering.