Question

The number one goal of the discovery is to uncover First, Second and Third Level motivators and get to the customer's Dominant Buying Motive (DBM).

a. True
b.False.

Answer 1

The most immediate motivator of a historical event is the primary cause, which refers to the main reason or factor that directly leads to the occurrence of the event.

Step-by-step explanation:

The most immediate motivator of a historical event is the primary cause. This refers to the main reason or factor that directly leads to the occurrence of the event. It can be a specific event, action, decision, or condition that triggers the chain of events.

For example, in the American Revolutionary War, the primary cause was the desire for independence from British rule. This motive led to various actions and events such as the Boston Tea Party, the Declaration of Independence, and the war itself.

Understanding the primary cause is crucial in analyzing and interpreting historical events, as it helps to identify the key factors and forces at play.