Final answer:
The goals of the Property and Model Tour are designed to personalize the presentation, maintain emotional excitement, highlight unique features, and foster a sense of community to increase property sales appeal.
Step-by-step explanation:
The four goals of the Property and Model Tour involve strategies aimed at enhancing the customer experience and increasing the likelihood of a sale during a property showing. Firstly, to complete the personalization of the presentation, it's important to tailor the information and showing to the prospective buyer's preferences and interests, making the experience feel unique to them. Secondly, keeping the customers emotionally excited involves leveraging the visual and emotional appeal of the property to maintain their interest and enthusiasm.
Thirdly, showcasing the amenities and unique features of the property is crucial for distinguishing it from competing options and illustrating its value. Lastly, establishing a sense of community and belonging helps potential buyers to envisage themselves as part of the community, increasing their emotional investment in the property. These goals are underpinned by insights from marketing, such as those mentioned regarding storefront displays, which suggest that eliciting certain emotional responses can enhance a product's perceived value beyond its practical utility.