Final answer:
Trial closes should be asked during the entire sales presentation to gauge interest and address objections, leading to a more effective sales process.
Step-by-step explanation:
Trial closes are an important part of the sales process, where a salesperson tests the readiness of the prospect to make a purchase decision. The correct answer to the question, 'Trial closes should be asked __________ the entire sales presentation,' is b. During.
Asking trial closes throughout the presentation allows the salesperson to gauge the prospect's interest level and address any objections as they arise. This strategic approach can lead to a natural progression towards closing the sale. It's important for salespeople to watch for buying signals and ask for the sale when they believe the prospect is ready.