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Immediately following the Specialist Presentation, give me an example of a trial close.

a) "How does this compare to what you were envisioning?"
b) "Would you like to proceed with the next steps?"
c) "Are there any specific concerns you have at this point?"
d) "Do you see the value in what we've discussed so far?"

1 Answer

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Final answer:

A trial close is a sales technique to evaluate a customer's readiness to buy. Options b) and d) from the provided examples are trial closes, with option d) being a more direct form of trial closes.

Step-by-step explanation:

The question is asking for an example of a trial close, which is a sales technique used to gauge the customer's interest or intent to buy after a sales presentation. An effective trial close should help the salesperson understand the customer's thoughts and move the sales process along. Options b) "Would you like to proceed with the next steps?" and d) "Do you see the value in what we've discussed so far?" both serve as trial closes, as they involve asking for the customer's readiness to move forward or confirmation of the value they've seen in the presentation. However, d) is typically seen as a more direct trial close as it directly addresses the customer's perceived value of the offering, which can then naturally lead to the closing process.

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