Question

Which bases of differentiation MAY BE difficult/costly to imitate-

CONSUMER MARKETING?

A. Creating a strong brand image and reputation.
B. Developing effective marketing campaigns.
C. Building strong relationships with customers.
D. All of the above.

Answer 1

In consumer marketing, all of the above bases of differentiation may be difficult/costly to imitate.

Step-by-step explanation:

In consumer marketing, all of the above bases of differentiation may be difficult/costly to imitate.

Creating a strong brand image and reputation, developing effective marketing campaigns, and building strong relationships with customers are all essential elements of successful consumer marketing.

For example, creating a recognizable brand name and marketing effort to equal the likes of Coca-Cola or Pepsi requires a significant investment and effort, making it difficult and costly to imitate.