Final answer:
Supply chain visibility is considered the top customer challenge when dealing with a 3PL.
Step-by-step explanation:
The top customer challenge in dealing with a 3PL (third-party logistics) is typically supply chain visibility. This refers to the ability to track and oversee the movement of goods throughout the supply chain, ensuring transparency and timely information sharing.
While all the options listed are important, supply chain visibility is crucial for effective decision-making, identifying bottlenecks, and managing inventory. Without proper visibility, it becomes difficult to optimize the flow of goods and ensure efficient operations.
For example, a retailer relying on a 3PL might need to know where their products are at any given time, whether they are in transit or sitting in a warehouse. Without supply chain visibility, the retailer may face challenges in meeting customer demands and resolving issues such as delays or discrepancies.