Final answer:
To appeal to logos, a speaker should not use connotative meanings, as logos involves logical appeal with rational and factual evidence. Option E.
Step-by-step explanation:
To appeal to logos, a speaker should use all the following EXCEPT connotative meanings.
Logos refers to logical appeal and involves using rational arguments and supporting these arguments with factual and credible evidence like statistics, historical analogies, denotative reasons, and citations from authorities.
The logical appeal relies on clear and sound reasoning to persuade the audience.
Connotative meanings, on the other hand, are associated with the emotional or cultural connotations of words, which are more related to pathos, the emotional appeal in rhetoric.
Therefore, the correct answer to the question is option E. Connotative meanings.