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How does the invention of the printing press and new printmaking techniques affect the art market? Identify specific changes that occur.

a) Increased demand for digital art
b) Decline in the value of traditional paintings
c) Rise of mass-produced art
d) Growth in the importance of sculpture

1 Answer

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Final answer:

The printing press and advancements in printmaking expanded the art market through mass-produced art and the rise of digital art. These technological advancements did not decrease the value of traditional paintings, but rather added new dimensions and forms to the art market.

Step-by-step explanation:

The invention of the printing press and new printmaking techniques significantly impacted the art market. One of the specific changes includes the rise of mass-produced art. This democratized art by making reproductions more widely available and affordable to the public, increasing the public’s access to works of art. Furthermore, innovations in technology, particularly in the 20th century, led to the development of digital inkjet prints. This technique not only made printmaking more accessible to artists and patrons but also allowed art to be printed on unconventional materials like car tires, as done by Mexican artist Betsabee Romero.

With the advent of the internet in the nineties, there was a revolution in how art was created and shared, marking a significant increase in digital art. The internet facilitated exposure for numerous artists, enabling them to reach worldwide audiences. Artists embraced digital tools to transform and manipulate their artwork, which not only diversified the types of art being created but also broadened the market to include digital creations. However, contrary to one of the options provided, this did not necessarily result in a decline in the value of traditional paintings; instead, it expanded the market and introduced new art forms and mediums.

User Rakesh Gondaliya
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