Final answer:
In drafting a persuasive business letter for Ms. Mary Lafferty to Mr. Bilal Poudel, the primary focus should be on proper business letter formatting and presenting a clear, concise, and professional message.
Step-by-step explanation:
When drafting a letter for Ms. Mary Lafferty, the Marketing Director, to persuade Mr. Bilal Poudel to study at Kent Institute, the primary consideration should be c) The format of a business letter. It is essential to convey a professional image through a correctly formatted letter that adheres to business standards. The letter should be presented in block formatting, be single spaced, with a clear and readable font like Times New Roman or Arial size 12. One must start with a polite opening line, clearly stating the purpose of writing in the first paragraph, followed by supporting details in the subsequent paragraphs. Lastly, the closing paragraph should restate the purpose and reinforce its importance.
Using complex language or technical jargon may not only confuse the recipient but also distract from the main message. Similarly, omitting key details could lead to a lack of interest or misunderstandings. The goal of the letter is to persuade through clarity, professionalism, and complete information presented in a structured and accessible manner.
Remember to keep the language formal, avoiding contractions and colloquialisms, and pay attention to proper spelling and grammar. Utilize bold or italics to emphasize key points without resorting to all caps. After writing, proofread the letter and consider getting feedback if the letter is of significant importance.