Final answer:
The generation and collection of ideas through a creative and informal process is called brainstorming, where the goal is to develop many possible ideas.
Step-by-step explanation:
The generation and collection of ideas is an essential part of the writing process, and this activity is known as brainstorming. Brainstorming allows individuals to rapidly generate a wide array of thoughts and concepts informally. It is a phase where creativity is encouraged, and the feasibility of ideas is not the primary concern. The aim is to produce as many ideas as possible and to foster a rich bedrock of potential content from which to draw from for writing or problem-solving. One may start with a basic and fast-paced technique to list out all the possibilities on paper, combine related ideas, and narrow down the pool to the most viable ones. This approach can help maintain enthusiasm and generate a positive tone that resonates well with the audience.