Question

All of the following are generic business-level strategies EXCEPT:

A. Cost Leadership
B. Differentiation
C. Focus
D. Market Expansion

Answer 1

The correct answer is D. Market Expansion. A well-established reputation for slashing prices in response to new entry does not represent a generic business-level strategy.

Step-by-step explanation:

The correct answer is D. Market Expansion. A well-established reputation for slashing prices in response to new entry does not represent a generic business-level strategy. The three generic business-level strategies are:

1. Cost Leadership: This strategy focuses on becoming the lowest-cost producer in the industry while maintaining acceptable quality.
2. Differentiation: This strategy involves offering unique or superior products or services that are valued by customers and are difficult for competitors to imitate.
3. Focus: This strategy involves targeting a specific market segment or niche and tailoring products or services to meet the specific needs of that segment.

A well-established reputation for slashing prices in response to new entry does not fall under any of these strategies.