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(!) Using the information on the previous page and the data from question 2, what is the primary driver of revenue for each of Disney's segments.

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Media Networks is primarily driven by advertising revenue and subscription fees.

ABC, ESPN, and Disney films generate substantial advertising revenue through commercials and sponsorships but subscription fees from cable and satellite providers contribute significantly to their earnings.

The acquisition of Lucasfilm also adds to this segment's revenue through the production and distribution of Star Wars content and merchandise. Additionally, the 35 radio stations under Media Networks generate advertising revenue.

Parks and Recreation derives its primary revenue from theme park admissions, merchandise sales, and cruise line bookings. Disney's iconic theme parks in the USA, France, China, and Hong Kong attract millions of visitors annually, making ticket sales a major revenue source.

Moreover, the sale of Disney-branded merchandise within the parks and the popularity of the Disney cruise line contribute significantly to this segment's earnings.

In conclusion, Media Networks and Parks and Recreation are Disney's top revenue drivers with the former relying on advertising and subscriptions and the latter thriving on theme park admissions, merchandise sales, and cruise bookings.

The missing information is:

The Walt Disney Company is an entertainment company with worldwide operations. Disney's two largest segments are Media Networks and Parks and Recreation. Media Networks consists of ABC, ESPN, Disney films, newly acquired Lucusfilms, 35 radio stations, among others. Parks and Recreation includes the world famous Disney theme parks and the more recent Disney cruise line. Disney has theme parks in the USA, France, China, and Hong Kong. In addition, Disney operates three other divisions: Studio Entertainment, Consumer Products, and Interactive Media. The Interactive Media segment (aimed around smartphone game apps) has been struggling, recently reporting a net loss for calendar 2012. Headquartered in Burbank, California, Disney reported revenues of over $42 billion in 2012, up 3 percent from the previous year.

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