Final answer:
The sections of segments a company chooses to serve is called a. targeting, which is part of a company's marketing strategy focused on specific consumer groups. It relates to segmentation and diversification strategies, and often involves leveraging a company's core competency.
Step-by-step explanation:
The sections of what segments the company will choose to serve is called targeting. This involves the process where a company selects its potential market segments and decides which ones it will pursue. The purpose of targeting is to focus a company's marketing efforts on a specific group of consumers that it believes will be most likely to buy its products or services. This concept is integral to the marketing strategy and is closely related to segmentation, which is the process of dividing a market into distinct groups with common needs or characteristics, and diversification, which refers to a strategy of entering into new markets with new products or expanding the product mix within existing segments.
Understanding targeting is essential for a company to allocate resources efficiently and craft tailored marketing messages. For instance, a company with a strong core competency in a particular area may choose to target segments that value this specific strength of the business.