Based on the $800 cash-back incentive and the $13,500 MSRP, the best starting point for negotiations would be $12,700. This price accounts for the incentive and provides room for further negotiation.
To determine the best starting point for negotiations, we need to consider the cash-back incentive and the manufacturer's suggested retail price (MSRP) of the car.
Given information:
- Cash-back incentive: $800
- MSRP: $13,500
To find the starting price for negotiations, we need to subtract the cash-back incentive from the MSRP. This is because the incentive is a reduction in the overall price that the dealership is offering.
Calculation:
Starting price for negotiations = MSRP - Cash-back incentive
Starting price for negotiations = $13,500 - $800
Starting price for negotiations = $12,700
Therefore, the best starting point for Roberto's negotiations would be $12,700. This price takes into account the cash-back incentive and allows room for further negotiation and potential discounts.