Final answer:
When investigating your ideal customers, you are indeed conducting market research, which is true. Market research involves the collection of information from customers to understand their needs, behaviors, and preferences, using methods like surveys, interviews, and observations. Therefore, the given statement is True.
Step-by-step explanation:
When investigating your ideal customers, market research is indeed what you are conducting. This statement is A. True.
Market research involves gathering information from customers and other stakeholders to better understand their needs, preferences, and behaviors. This process may include finding expert information, doing a root cause analysis to identify the real challenges or problems, and implementing various techniques to collect data, such as conducting surveys, interviews, or observing consumer behavior.
For instance, identifying patterns in consumer behavior during different market conditions, like the social and economic changes brought by the market revolution, constitutes relevant market research. Similarly, when undertaking tasks such as measuring the impact of a global pandemic on students or assessing consumer opinion on new products, research is essential to draw accurate and insightful conclusions.