Question

Now that you have learned about different types of market research, you are ready to create your own qualitative survey to investigate quality-of-life issues at your school. You will need to collect some quantitative data, such as name, age, gender, and information about school attendance. Before you construct your survey questions, however, you will need decide whether your research will be descriptive, exploratory, or causal. Is there a problem or quality-of-life issue you wish to further investigate? Do you need to figure out what the important quality of life issues are to begin with? Do you want to find the cause of some issue or problem? After you have determined the type of research you wish to do, develop a plan. Whom will you interview? When and where? What’s your deadline? Next, construct your research questionnaire. Go online to find examples of questionnaires used for qualitative research. You may or may not have time to carry out the actual research. However, in simply writing the survey, you will find that a lot of quality-of-life issues are now on your radar.

Answer 1

We can see here that creating a qualitative survey to investigate quality-of-life issues at your school can involve certain steps.

In order to develop your research questionnaire, here are steps to follow:

1. Decide whether your research will be descriptive, exploratory, or causal. Consider if there's a specific problem or quality-of-life issue you wish to explore, or if you aim to understand the important quality-of-life issues prevalent in your school community.

2. Outline whom you will interview, the timing, and the location of the research. Set a deadline for the completion of your survey.

3. Look online for examples of questionnaires used for qualitative research, especially those related to school environments or quality of life.

4. Develop open-ended questions that encourage detailed responses and insights rather than simple yes/no answers.