The expected utility is calculated by weighting the utility of each outcome by its probability. In this case, the expected utility for developing a new product is 680.
Let's break down the calculation step by step:
1. Determine the Possible Outcomes:
- Successful new product: Income increases by $30,000.
- Unsuccessful new product: Income decreases by $10,000.
2. Calculate Utility for Each Outcome:
- For a successful new product (Income = $70,000): Refer to the table, and the corresponding utility is 860.
- For an unsuccessful new product (Income = $30,000): Refer to the table, and the corresponding utility is 500.
3. Assign Probabilities to Each Outcome:
- Probability of a successful new product: 0.5.
- Probability of an unsuccessful new product: 0.5.
4. Calculate the Weighted Utilities:
- Weighted utility for success:
.
- Weighted utility for failure:

5. Calculate the Expected Utility:
-

Therefore, the yields an expected utility of 680.