Question

Nigeria has the largest economy in Africa. It's oil rich, and the economy is growing rapidly,

driven by agriculture, telecommunications, and services. The banking sector is strong.
Unfortunately, Nigeria is also a serious security risk. How should Harley-Davidson proceed
with any plans to do business in Nigeria?

Answer 1

Harley-Davidson should evaluate the risks and rewards of doing business in Nigeria by considering security measures, conducting market analysis, and forming strategic partnerships.

Step-by-step explanation:

If Harley-Davidson is considering doing business in Nigeria, it should carefully evaluate the potential risks and rewards. While Nigeria has the largest economy in Africa and offers opportunities for growth, it also faces serious security risks. Harley-Davidson should consider the following factors:

1. Security Measures: Harley-Davidson should invest in robust security measures to protect its employees, assets, and operations. This may include hiring security personnel, implementing surveillance systems, and ensuring secure transportation.
2. Market Analysis: Harley-Davidson should conduct a thorough market analysis to evaluate the demand for its products in Nigeria. This includes understanding the target market, competition, and distribution channels.
3. Partnerships: Forming strategic partnerships with local businesses or government entities can provide Harley-Davidson with valuable insights, resources, and support in navigating the Nigerian market.